Mike van der Heijden is a 17 year veteran of digital marketing (specifically search engine optimization) and is the founder of Portal Ventures, a Melbourne consultancy specializing in helping online marketplaces generate more revenue through effective and scalable search engine optimization strategies.
Portal Ventures also invests in early stage classifieds, service & e-commerce marketplaces globally and has invested in marketplaces such as LatAm Autos, Fresha, Programa, CarsFast, PriceMyCar, SideSpace & Omnyfy.
The Rise ofAI Driven Search
AI-driven search is changing how users discover properties, challenging traditional SEO and traffic models. This session explores the risks and opportunities for portals and PropTech companies — and the steps they can take to stay visible,relevant, and competitive.
