Winning wth Product

Dubizzle and Bayut have redefined what it means to innovate in the real estate classifieds space. In this session, we’ll explore how a bold product strategy—built around solving real customer pain points—has helped transform the way agents, agencies, and consumers interact with property platforms.

We’ll unpack a suite of industry-first innovations that are setting new global benchmarks: TruBroker, the world’s first gamification platform for real estate professionals, empowering brokers to market themselves, build reputations, and engage more effectively; TruScan, a LiDAR-powered tool that turns a simple phone scan into accurate, immersive property renderings and floorplans; TruCheck, our verified listings system that uses geo-tagging to ensure credibility and transparency; and TruEstimate, an AI-driven valuation engine now underpinning more than 50% of all UAE transactions as of May 2025.

Through these examples, we’ll demonstrate how product-led innovation can unlock new levels of productivity, trust, and engagement — moving beyond traditional sales approaches to create true ecosystem value for the entire classifieds industry.