Frode Nordseth
Independent Consultant
Bio

Frode Nordseth is a seasoned digital leader and classifieds expert, renowned for building and scaling successful online marketplaces. With a distinguished career that includes transforming FINN.no into a €100 million market leader and Schibsted Classifieds (Adevinta) into a global powerhouse.  Frodebrings purpose-driven leadership and strategic vision to every project. His background in the Royal Norwegian Navy shapes his approach, emphasizing high-performing teams, clear objectives, and empowerment. As VP Product at Property Finder, he built on and improved an already advanced  pricing model and improved the user experience, helping thousands make informed property decisions in Dubai and beyond.

Frode is currently advising several leading Classified and Proptech companies , sharing expertise on growth, operational excellence, and long-term value creation. Trusted for his human-centered, adaptable mindset, he has reduced customer complaints and driven digital innovation across global brands.He is also involved as co-founder/advisor in several start-ups within marketplaces, AI and health tech.  Frode continues to guide online classifieds, proptech, and tech ventures with a focus on making a positive impact.

LinkedIn - https://www.linkedin.com/in/frode-nordseth-bb5b2/

Topic

Panel Participant

How Do Portals Overcome the Machiavelli Effect and Embrace Innovation?

Are real estate portal products being held back by their business models? When and how should they invest in new search tools, and do they have to wean themselves off the revenue that comes with search inefficiency?

Online Marketplaces Editor, Edmund Keith is joined by experienced portal product experts Laura Szabo and Frode Nordseth to debate these questions.