Colby Short is the co-founder and CEO of GetAgent, the UK’s leading estate agent comparison site. Since launching 11 years ago, GetAgent has helped over 1.2 million homeowners find the right estate agent, introducing more than 100,000 unique sellers to agents each year.
The platform works with over 7,500 agents across the UK and operates on a commission-on-completion model, meaning GetAgent only succeeds when its agent partners do. Under Colby’s leadership, the business has grown into a profitable and trusted marketplace, focused on delivering transparency and performance in an industry where seller experience is often overlooked
Building Trust and Scale: The GetAgent Marketplace Model for Sellers and Agents
Explore the journey of GetAgent, the UK’s leading estate agent comparison site, whose seller-first, performance-based approach has helped over 1.2 million homeowners find the right agent over the past 11 years. This session reveals how GetAgent’s high-volume, commission-on-completion marketplace enables agents and sellers to achieve transparent outcomes, featuring over 7,500 agents and driving more than 100,000 unique seller introductions annually. Learn how their newest product, GetAgent Exchange, transforms missed leads into revenue, boosting agent retention and trust. Attendees will gain actionable insights into building profitable, scalable seller-centric marketplaces that foster value and transparency for all participants.
