Andrew Rechtman is a senior executive and advisor with a strong background in digital marketplaces, proptech, and payments. Currently based in Barcelona, he has held C-level roles with REA Group and PayPal in Australia, and over the past four years has worked with leading marketplaces, scale-ups, and private equity businesses across Europe, the US, the Middle East, and Australasia. Rechtman began his career in strategy consulting at Bain & Company, focusing on technology and telecommunications for a decade[1]. He holds a master's degree from Johns Hopkins University and completed his undergraduate studies at the University of Melbourne.
LinkedIn - https://www.linkedin.com/in/andrew-rechtman-199373/
Vendor Paid Advertising: From Newspapers to Portals
VPA was pioneered by newspapers in Australia, New Zealand, Sweden and Norway, long before the internet. Portals in these markets have since used VPA to drive exceptional levels of monetisation and growth.
This session explores the different ways VPA works, how portals have used it to drive success and the tell- tale signs that a market is ripe for a portal led drive to make VPA the norm.
